Lost in 1000 Toys Privacy Policy

Effective date: 9 November 2026 · Last updated: 9 November 2026

This policy explains what information is used when you play Lost in 1000 Toys ("the game") on iPhone or Android, who receives it, and the choices you have. The game is made by Enaayah Software Development and Services Private Limited ("Enaayah", "we", "us").

1. Who we are

Enaayah Software Development and Services Private Limited publishes Lost in 1000 Toys on the App Store and Google Play. We are responsible for the game's handling of information as described here. You can reach us at contact@enaayah.com.

2. Information stored on your device

The game keeps these things in its own storage on your device:

• Your progress: levels reached, stars, coins, helpers, your Album of shiny toys, the Daily Box streak, toy boxes and linings, and settings such as sound, vibration and colour marks.
• A play log: the most recent game events, such as "level 5 started". It contains nothing about you (no name, no device identifier and nothing you type) and it never leaves your device.
• Your purchases: a record of what you bought, so coins are added once and Remove ads stays on.

If device backups are switched on (iCloud Backup on iPhone, or Android backup), your device may include this saved progress in your own backup, so it can move to a new phone. Apple or Google runs that backup under their terms, and you control it in your device settings. We never receive it.

3. Play statistics

The game does not send play statistics, analytics or crash reports to us or to any analytics company, and it creates no analytics identifier. If you have chosen in your device settings to share diagnostics with app developers, Apple or Google may send us anonymous crash reports under their own terms.

4. Advertising (Google AdMob)

The game is free and is paid for by ads from Google AdMob, of two kinds:

• an occasional full-screen ad between rounds, never during a round and never before level 8;
• a short video a player chooses to watch in exchange for a reward in the game, such as a helper. The game goes on either way.

Because children play the game, every ad request is marked as child-directed and as coming from a user under the age of consent. With these settings Google shows only non-personalised ads, chosen from the context and a rough location (not from past activity), with a maximum content rating of G (suitable for all ages).

• iPhone: the game never asks for permission to track you and does not access the device's advertising identifier (IDFA).
• Android: the advertising ID permission is removed from the app, so the game cannot read the device's Advertising ID.

Even with these settings, Google's ad software (the Google Mobile Ads SDK and Google's consent software) collects some information from the device to deliver ads, limit how often the same one appears, measure them, prevent fraud and keep its software working:

• Coarse location: a rough location worked out from the device's IP address. The game never asks for your precise location.
• A device identifier that is not the advertising identifier: Google's software may read an identifier that is shared only by apps from the same developer on your device (on iPhone, the identifier for vendor, or IDFV; on Android, the app set ID). Google uses it for frequency capping, measurement and fraud prevention. It is not used to track you across other companies' apps or websites.
• Advertising data and product interaction: which ads were requested, shown and tapped, and when.
• Diagnostics: performance data and crash data about the ad software, plus the device type, system version and the app's identity.

Apple's App Privacy label for the game lists these as Coarse Location, Device ID, Advertising Data, Product Interaction, Performance Data, Other Diagnostic Data and Crash Data, with no tracking. Google may link the location, identifier and ad data to the device it serves ads to; the diagnostics are not linked. None of it includes your name, email address, contacts, photos or anything you type. Where the law requires it, for example in the European Economic Area or the UK, Google's consent message appears before any ad loads. Learn more in how Google uses information from apps that use its services and the Google Privacy Policy.

Google is the only third party that receives information from the game. Google is bound by its own privacy policy and the AdMob terms, which require it to protect this information at least as well as this policy describes. We do not sell information and do not share it with anyone else.

If you see an ad that seems unsuitable, please email us with the time and, if possible, a screenshot.

5. In-app purchases

The game offers optional purchases: coin packs, a one-time starter bundle, and Remove ads, which turns off the between-round ads (videos you choose to watch stay available).

• Before the store opens, the game asks a short question for grown-ups.
• Apple (App Store) or Google (Google Play) takes the payment under their own terms and privacy policies. We never receive your card or bank details, your name or your email address.
• The game receives only the store's confirmation of what was bought and keeps it on your device.
• Restore purchases in Settings or the Shop asks the store again, for example on a new phone, using the store account you are signed in with.
• Refunds are handled by Apple or Google.

6. Reminders, sharing and vibration

• Reminders are off unless a grown-up switches them on. They are scheduled on your device by the game itself; no server sends them and no push token is created. You can turn them off in the game or in your device settings.
• Sharing a Daily Box result (after the question for grown-ups) opens your device's own share sheet with a picture of the result. Nothing is sent unless you choose where to share it.
• Saving the picture to Photos: on iPhone, if you pick Save Image in the share sheet, iOS asks once for permission to add pictures to your photo library. The game can only add that picture; it cannot see or read your photos.
• Vibration: the game uses your device's vibration for small taps of feedback. You can turn it off in Settings. No information is involved.
• Links out of the game, such as this policy and the support page, sit behind the question for grown-ups and open in your device's browser.

7. Children

Lost in 1000 Toys is made for everyone, including children under 13. We do not knowingly collect personal information from anyone, and nothing the game sends includes a name, email address or advertising identifier:

• every ad request is child-directed, under the age of consent and non-personalised, rated G, and the game does not use advertising identifiers; Google's ad software receives only the technical information described in section 4;
• the game sends no play statistics;
• purchases, Reset progress and links out of the game sit behind a question for grown-ups.

If you believe a child has sent us personal information, for example by email, contact us and we will delete it.

8. Your choices and deleting your data

• Settings → Reset progress in the game wipes your progress on the device.
• Uninstalling the game, or clearing its storage on Android, deletes everything it stored.
• Reminders can be switched off in the game or in your device's notification settings.
• Remove ads turns off the between-round ads. Watching reward videos is always optional.

9. Your rights

Depending on where you live, laws such as the EU and UK General Data Protection Regulation (GDPR), the US Children's Online Privacy Protection Act (COPPA) and US state privacy laws give you rights over personal information, including access, correction, deletion, objection and complaint to your local data protection authority. Your game data lives only on your device, so you can view, delete or reset it yourself. For advertising data you can also use Google's privacy controls. For anything else, contact us; we normally reply within one month. We do not sell personal information and do not use it for targeted advertising.

Legal bases (EEA/UK). Non-personalised ad delivery, measurement and fraud prevention rely on our legitimate interest in funding a free game and keeping it secure. Processing purchases relies on performing the contract you make with the store. Answering your messages relies on our legitimate interest in replying to you.

10. How long information is kept

• Game data on your device stays until you reset it, uninstall the game or clear its data. We never hold a copy.
• Advertising data is kept by Google under its retention policies.
• Emails you send us are kept only as long as needed to answer you and meet legal obligations, normally no longer than two years after our last exchange.

11. International transfers

Google may process advertising data in the United States and other countries, relying on safeguards such as the European Commission's Standard Contractual Clauses. If you email us, your message is handled by us and our email provider, which may be in a different country from yours.

12. Security

The game has no accounts and we receive no gameplay data, so very little personal information exists for us to protect. The game talks to Google's ad services and the app stores over encrypted connections (HTTPS), and data saved on your device is protected by your device's own security.

13. Changes to this policy

If a new version of the game changes what it does with information, we will update this page before that version is released and change the "Last updated" date. If a change materially affects how information is used, we will also say so in the game or on the store listing and, where the law requires, ask for consent.

14. Contact us

Enaayah Software Development and Services Private Limited
Email: contact@enaayah.com

Please mention "Lost in 1000 Toys" in your message.