Enaayah / Games
Games Monopoly app icon

Games Monopoly

An educational game about mobile games

Read the numbers.
Spot the hit.

Every day, mobile game publishers read soft-launch numbers and decide which games get millions in marketing. Now it's your call. Swipe to Publish or Pass, and learn the KPIs that decide whether a game succeeds.

  • Coming soon on theApp Store
  • Coming soon onGoogle Play
See how it plays
A game card with its soft-launch KPIs, ready to Pass or Publish

01 / How it plays

One swipe.
One lesson.

01

A game arrives.

Each card is a mobile game fresh out of soft launch, with its numbers: what a player costs, what they earn, how many come back.

02

Swipe to decide.

Good numbers? Swipe right to Publish. Bad ones? Swipe left to Pass. Publish a flop or pass on a hit and you lose a heart.

03

Three hearts, one run.

Cards get harder and new genres appear as your score climbs. Lose all three hearts and the run is over.

02 / The numbers

The metrics publishers
actually read.

Every call teaches a real KPI. You start with two and unlock the rest one at a time, until you read a soft-launch report like a pro.

CPI
Cost per install: what it costs to win one player.
D1 · D7 · D30
Retention: the share of players still playing 1, 7 and 30 days after installing.
ARPDAU
Average revenue per daily active user.
Market
Is the genre growing or crowded? Crowded genres push ad prices up, so good KPIs can still lose.
D7 ROAS
Return on ad spend after a week: how much of the cost has come back.
Payer % · ARPPU
How many players pay, and what a paying player spends.

03 / A look inside

A game card for Gem Rush showing its CPI, D1, D7 and D30 retention and player value, with Pass and Publish buttons
Read the numbers
A result screen: Stack Jump was a hit, with year-one profit and a bar comparing what players earned against what they cost
See why every game wins
A New KPI card explaining retention: D1, D7 and D30
Learn one KPI at a time
A Rank Up screen promoting the player to Analyst, with a name field and a Share certificate button
Rank up to Games Monopoly

04 / What's in it

Quick to play.
Built to teach.

A KPI ladder

Start with two numbers: what a player costs and what they earn. Retention, ARPDAU, market, D7 ROAS, payer rate and ARPPU unlock one at a time, and the hints fade as you get better.

Show the math

After every call, see what really happened in year one: the profit or loss, the one KPI that decided it, and the math behind it.

Lessons

Every KPI you unlock is kept on its own illustrated card, so you can look it up again whenever you like.

Publisher ranks

Climb from Intern to Games Monopoly, collect legendary games and earn a certificate with your name on it to share.

Daily Deck

The same 20 cards for everyone each day, plus daily rewards and challenges to come back for.

Real benchmarks

Genre benchmarks are based on public industry data: retention from AppsFlyer, install costs from Liftoff, payer rates from GameAnalytics.

05 / Who it's for

Anyone curious how
mobile games make money.

Game developers

See your soft-launch dashboard the way a publisher reads it.

Students

Learn the language of the mobile games business by playing, not memorising.

Product managers

Practise reading retention, monetisation and acquisition cost together.

The curious

Anyone who has wondered how a free game makes money.

Coming soon

On iOS and Android.

Questions? Get in touch

Free to play, supported by ads. No accounts.

Games Monopoly is being prepared for release; store links will appear here when it is available. Benchmarks are illustrative and rounded, based on public industry data. The iOS and Android apps show ads from Google AdMob; your game progress stays on your device. See the privacy policy.