Lantern Town Privacy Policy

Effective date: 5 November 2026 · Last updated: 5 November 2026

This policy explains what information is used when you play Lantern Town ("the game"), the street lighting puzzle, on iPhone or Android, and the choices you have. The game is made by Enaayah Software Development and Services Private Limited ("Enaayah", "we", "us").

1. Who we are

Enaayah Software Development and Services Private Limited develops and publishes Lantern Town. Its app identifier on the App Store and Google Play is com.enaayah.lanterntown.

We have no account system or game server, so we don't hold personal information about players. The only exceptions are a play report you choose to send us and messages you send us yourself (see section 2 and section 9). Google processes advertising data as described in section 3.

2. Information stored on your device

To keep your game going between sessions, the game saves the following in its own storage on your phone:

• your progress: the levels you have reached, stars, coins, powers, the Lantern Chest, your hometown and its buildings, and Daily and Night Watch results;
• your daily login streak and which tutorials and new elements you have already seen;
• settings such as music, sound, vibration, graphics quality and reminders.

The game also keeps a small play log on your device: which levels you start, win or leave, and how many hints you use. We use it to improve the game. It leaves your device only if you choose to send it, for example as a tester using Copy report or Download report and then sending it to us yourself.

This information is not linked to your name or any account. The game's puzzles, pictures, sounds and fonts are part of the app, so it plays offline. Uninstalling the game, or using Reset progress in Settings, deletes your saved progress. Because we never receive it, we cannot restore lost progress.

Your device's own backups (for example iCloud Backup or Android backup) may include app data. That depends on your device settings and is handled by Apple or Google, not by us.

3. Advertising (Google AdMob)

The game is free and is supported by ads served by Google through the Google Mobile Ads SDK (AdMob). There are two kinds:

• Rewarded ads, which play only when you choose one, in exchange for help in a level such as a hint.
• Occasional interstitial ads, full-screen ads shown now and then between levels. They are never shown in the tutorials or the lessons, or in the middle of a level.

There are no banner ads.

What Google may collect

When the game requests or shows an ad, Google's SDK may automatically collect the information below. We do not receive this information in a form that identifies you.

Google acts under its own privacy policy and, for some of this processing, as an independent controller of the data. You can read more here:

• How Google uses information from sites or apps that use its services
• Google Privacy Policy
• How Google uses advertising data
• Google Mobile Ads SDK data disclosure (iOS) and (Android)

Personalised and non-personalised ads

Whether ads are personalised depends on your choices and where you live:

• Personalised ads may use your advertising identifier and past ad activity to choose ads that are more relevant to you. They are shown only where your consent and settings allow it.
• Non-personalised ads are based on general context, such as the app and your approximate location, rather than your profile. Google may still use identifiers or cookies for frequency capping, aggregated measurement and fraud prevention.

Saying no to tracking or to personalised ads never stops you from playing, and the game works the same either way.

4. Reminders and sharing

• Reminders. The game can remind you, for example when the Daily town is ready. The first time, your phone asks whether to allow notifications. Reminders are scheduled by your phone itself; they don't come from a server, and nothing about them is sent to us. You can turn them off with the Reminders switch in the game's Settings or in your phone's notification settings.
• Postcards. When you share a postcard of your town, the game opens your phone's share sheet. You choose where it goes; the game doesn't send it anywhere by itself.

5. Your privacy choices

• Tracking prompt (iPhone). Apple's App Tracking Transparency prompt asks whether the game may use your device's advertising identifier (IDFA). If you choose "Ask App Not to Track", the IDFA is not shared. You can change this at any time in Settings → Privacy & Security → Tracking.
• Advertising ID (Android). You can reset or delete your advertising ID in your phone's settings, under Privacy → Ads (the exact place varies by phone).
• Consent message. The game uses Google's User Messaging Platform to check whether a consent or privacy message is needed where you live, for example in the European Economic Area, the UK or Switzerland. If one is needed, it appears before any ads load.
• Changing your mind. Where a privacy choice applies to you, open the game's Settings and tap Ad privacy choices to review or change your ad choices at any time.
• Deleting local data. Use Reset progress in Settings, or uninstall the game.

6. Children

Lantern Town is intended for a general audience aged 13 and over. It is not directed at children under 13, and we do not knowingly collect personal information from children under 13. We do not ask for your age, name, email address or any other contact details in the game.

If you believe a child under 13 has used the game, please contact us. Resetting progress or uninstalling the game removes all locally saved data, and tracking can be turned off as described in section 5.

7. Your rights

Depending on where you live, data protection laws give you rights over your personal information. These laws include the EU and UK General Data Protection Regulation (GDPR) and US state privacy laws. These rights can include:

• access to the personal information held about you, and a copy of it;
• correction of inaccurate information;
• deletion of your information;
• objecting to or restricting certain processing, including for personalised advertising;
• withdrawing consent at any time, without affecting processing done before you withdrew it;
• data portability;
• lodging a complaint with your local data protection authority.

How to use them. Your game data lives only on your device, so you can view, delete or reset it yourself (see section 5). For advertising data, use Ad privacy choices in the game and your device's tracking or advertising ID setting. You can also exercise your rights with Google directly through Google's privacy controls. For anything else, including a play report or messages you have sent us, contact us. We will respond within the time required by applicable law, normally within one month. We won't treat you differently for exercising your rights.

Legal bases (EEA/UK). Where GDPR applies, personalised advertising and access to device identifiers rely on your consent. Non-personalised ad delivery, ad measurement and fraud prevention rely on legitimate interests in funding a free game and keeping it secure, as permitted by law. Responding to your messages and reading a play report you send us rely on our legitimate interest in answering you and improving the game.

8. US state privacy rights

Residents of some US states, including California, Colorado, Connecticut, Virginia and Texas, have additional rights. They include the right to know, access, correct and delete personal information, and to opt out of targeted advertising and of the "sale" or "sharing" of personal information.

• We do not sell personal information for money.
• Allowing Google to use your advertising identifier and ad activity for personalised ads may count as "sharing" or "selling" personal information, or as "targeted advertising", under some of these laws.
• To opt out, use Ad privacy choices in the game where it appears, turn off tracking or delete your advertising ID in your device settings, or contact us.
• The categories involved are identifiers, internet or other electronic network activity (ad interactions) and approximate geolocation, as described in section 3.
• We do not use or disclose sensitive personal information.

An authorised agent may submit a request for you. If we decline a request, you may appeal by replying to our decision, and we will explain the outcome.

9. How long information is kept

• Game data on your device stays until you reset your progress or uninstall the game. We never hold a copy.
• Advertising data is kept by Google according to its own retention policies. See how Google retains data.
• Play reports and emails you send us are kept only as long as needed to answer you, improve the game and meet legal obligations. We then delete them, normally within two years of our last exchange.

10. International transfers

Google may process advertising data in the United States and other countries where it or its service providers operate. Google relies on legal safeguards such as the European Commission's Standard Contractual Clauses for these transfers. If you email us, your message is handled by us and our email provider, which may be in a different country from yours.

11. Security

Because the game has no accounts and we don't receive gameplay data, very little personal information exists for us to protect. The game talks to Google's ad services over encrypted connections (HTTPS), and data saved on your device is protected by your device's own security. Keep your device's software up to date and use a passcode. No method of storage or transmission is completely secure, but we take reasonable steps to protect any information we handle.

12. Changes to this policy

We may update this policy, for example if we add in-app purchases, online features or an analytics service, or if the law changes. When we do, we'll post the new version on this page and change the "Last updated" date at the top before the update reaches the game. If a change materially affects how your information is used, we will also give notice in the game or on the store listing and, where required by law, ask for your consent again.

13. Contact and support

For help with the game, or for questions, requests or complaints about privacy in Lantern Town, contact:

Enaayah Software Development and Services Private Limited
Email: contact@enaayah.com

Please mention "Lantern Town", your device and the app version (shown in the game's Settings) in your message, and keep passwords and payment details out of it.